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About Victoria Johns
Born and bred in the southwest of England and surviving my teenage years in a town whose only claim to fame is John Cleese, Jeffrey Archer and ‘mods and rockers’ biker wars in the sixties. After a degree in psychology from Warwick, I bluffed my way into a leading edge qualitative outfit in London. Years later, after buy-outs and mergers, QRC was ready to open an American office. I was the first to raise my hand and six months later was on a plane to L.A. The beginning of a crazy adventure that led to the founding of QRC as an independent US corporation.



A few professional highlights ...
• Paving the ground for account planning at Goodby, Silverstein & Partner in the early 90’s.
• Answering the best brief ever from Nike (a company that literally had no women in the room at the time): “we don’t know how to talk to women...help us”.
• Training more than 100 up and coming account planners and researchers to do what I do, better than I do.
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LISA GRAY | VICTORIA JOHNS | ARNIE JACOBSON